Hunter Valley Chicken & Game
Wholesale & Specialty Butcher

A new visual identity for a country style specialty butcher. Hunter Valley Chicken & Game supply a number of restaurant and hospitality venues quality, fresh produce.

• Visual Identity
• Logo Development
• Branding
• Signage
• Typography

SCOPE

TOOLS

• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop

The Problem

With so many specialty produce wholesalers out there, it can be hard to stand out. A strong visual identity is needed to portray who you are, what you sell and what your values are.

This project creatively develops a strong identity that is authentic and unique.

The Challenge

When designing visual identities, it’s extremely important to understand the values of the clients and the business. This guides the visual direction of the identity and highlights the principles of the business.

Another challenge is creating a brand system that not only stands out, but works across multiple assets. Creating more than just a logo, creating a visual identity.

The Solution

With the business being a casual and ‘country style’ butcher, the identity has a rustic feel. The visuals taking on a stamp aesthetic, and the typography clean and simple allows for use across multiple assets. The secondary chicken icon reiterates the country style and adds versatility to the identity.

The yellow and blue colours promote the casual, country vibe with the red adding contrast, energy and uniqueness.

The versatility of identity compliments the needs of the business. Easily adapted to signage, clothing, packaging and digital.